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As a Techno-Anthropologist, Sofie's main task is to identify how cultural, structural and organisational factors impact people's use of technology.
In her work, she uses a number of methods from anthropology to gain in-depth knowledge about the relationship between people and technology.
One of her strong points is her ability to map and visualise complex user insights and support businesses in using these insights in practice.
New knowledge and insights can be gained in multiple contexts, and no project is too small or too trivial to receive attention.