The Alexandra Institute // About Us // People // Mia Kruse Rasmussen

Mia Kruse Rasmussen

Senior Anthropologist / People, Technology and Business Lab

Mia Kruse Rasmussen

As an anthropologist, Mia is engaged in understanding how people interact with each other and with their surroundings.

She observes, engages and challenges users in different contexts and involves them as active co-creators in innovation processes and development of new technology – particularly in the energy domain.

She uses a number of research-based methods to explore people’s everyday practices in relation to energy consumption, energy savings, indoor climate and technology in order to identify drivers and barriers to energy efficiency.  

Mia participates in national and international R&D projects and is co-author of a number of scientific publications. She is also an important contributor to the development of new research-based methods and tools.

Furthermore, she serves on the board of the Danish council for indoor climate (Rådet for Sundt Indeklima) where she provides expert knowledge on the user perspective on energy consumption.

Mia has an MA in anthropology from Aarhus University, supplemented with a degree in organisational communication from the University of Southern Denmark and a PRINCE2 certificate of project management.

Primære arbejdsopgaver og faglig interesse:

Main tasks and expertise

Innovation processes / Energy and sustainability / User-driven innovation / Ethnographic user studies / Workshop coordination and facilitation / Idea generation
Senior Anthropologist
Manager – Human Insights
+45 24 66 47 98
Åbogade 34, 8200 Aarhus N
Hopper building, 3rd floor room 332