I work in the Alexandra Institute’s Department of Communications and Secretariat, which is a very nice place to be. And there are plenty of stories to tell!
My tasks include internal knowledge dissemination and PR of the Alexandra Institute's projects. I also handle PR for the Department of Computer Science, Aarhus University. I am co-editor and writer of Insight - news from the IT City of Katrinebjerg that is published every two weeks.
The projects that I communicate about often have many partners both public institutions, private companies and knowledge institutions. Therefore my work is to gather and communicate knowledge that is generated in the projects. Both between the participants and into a larger context - be it on our own websites, social media and more traditional PR. I am convinced that a close connection to the everyday life of the projects and the participants is the best way to understand and communicate the daily challenges of the individual projects. In practice, this means that I work closely with the project management and the participating project partners. I participate in project management meetings, workshops and partnership days.
Besides gaining insight I also get visual material, a sense of the atmosphere, insight into the process and sources of new interesting stories.
A little about education
I have a MSc in IT from Aarhus University in 2004 with a BA in political science. My graduate studies were primarily focused on information and media studies.
A little history
I have been associated with the Alexandra Institute’s Department of Communications since 2004. The first few years I worked primarily on communicative tasks related to dissemination of the EU project "PalCom" at the Department of Computer Science, Aarhus University, and afterwards on the project @aGlance. Besides handling project-related communication at the Department of Computer Science, I have been employed in the Department of Communications since 2007.
Photo: Jesper Voldgaard for the Caretech annual report
My goal is to make Communications and Secretariat a reliable, qualified and efficient department that promotes the Alexandra Institute’s public image and our internal relations.
The Alexandra Institute has a lot of good stories and interesting people with unique competences. When all these skills are brought into play, we can provide our society with something extraordinary. And we need to tell the rest of the world about it. This is where our department enters the picture. We can angle, trim and challenge what may seem obvious.
We are always working on a lot of interesting projects. Right now, our primary effort is on promoting our new focus area Mobile Solutions. In addition, I am trying to adapt to my new and challenging position as Head of Communications and Secretariat.
My competences are within communication and dissemination:
Developing a communications strategy - and effort
I have most recently used these competences in the following projects:
Healthcare Innovation in Randers Health Center - methodology project focused on user-driven innovation
My role in Healthcare Innovation in Randers Health Center was focused on sparring with the project management about knowledge sharing and dissemination. I gathered experiences of method and disseminated the small victories and big moments of the project.
Caretech Innovation - a four-year effort within the Central Denmark Region that financed healthcare IT projects
In Caretech Innovation my focus was on external PR and communication, and I also made PR plans, fact sheets and other material for the Caretech projects for use both externally and internally. By 2012, Caretech Innovation had financed about 15 projects that involved citizens, researchers, industry and health stakeholders in developing future healthcare IT.
Department of Computer Science, Aarhus University
The department has existed for over 40 years and it has proud traditions mixed with an innovative environment with many interesting research groups, a great number of PhD students, dedicated employees and inspiring students.
I have been recommended: “I andres brød” (In the bread of others) by Jens Otto Kjær Hansen and it is about a communications employee’s often fragmented and somewhat pressed - but exciting – role. Can certainly be recommended for a late night session...
Moreover, heavyweights such as Niklas Luhmann, Anthony Giddens and McLuhan have inspired me in my communications work.
Incidentally, we published the magazine “Hvad brugeren gør…” (What the user does...) in 2011, ending the four-year project Handivision funded by the Danish Business Authority.
Read or order it here.